Book Write, shorten

Maxim Ilyakhov and Lyudmila Sarycheva demonstrate by concrete examples what is good and what is not in informational, advertising, journalistic and journalistic texts. How to write letters to which they will respond and mailings from which they will not unsubscribe. How to create effective and correct advertisements. How to present thoughts concisely, clearly and convincingly, without language garbage, falsehood and stamps. By following the recommendations in the book, learn to write clearly and captivatingly so that you will be believed. For copywriters, authors, editors, designers, programmers, managers, entrepreneurs, executives, employees and anyone who works with text.